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How to Get the Right Event Attendees

You’re planning your next event or meeting – maybe it’s a new one or you’re trying to improve  attendance from your last one – and the question arises who are the right event attendees for it and how to you get them there?  When organizing an event or meeting, you don’t want just anyone to show up.  It’s about getting the right event attendees to show up.  No matter how much time, effort and resources you put into doing an event, it will be difficult to find success if the right crowd is not in attendance.

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Crowdsourcing Your Next Event: 5 Helpful Steps

As event professionals we plan our events to make our attendees happy – draw them in, engage them, make them want more, and return next time.  We want to make sure that we are meeting their needs and ultimately getting a positive ROI for them and for our company or organization.  Arranging speakers and topics […]

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Pay Per Click – 3 Tips for Marketing Your Event

There are several platforms available for marketing your event. There is social media, there is offline marketing, there is group marketing but sometimes you may need to pay for ads and one of the more popular ad platforms is pay per click(PPC). Online, there are several different ways to market online including banner ads, placements, […]

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Online Marketing Tools to Market Your Event

After the initial planning of your event is complete, it’s time to start marketing. In the past event marketing was offline, using  magazines, sometimes newspapers and ads in industry publications to market your event. But today online marketing is a much more effective marketing tool. Today, event marketing typically happens online using social media and […]

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